2027 Terra
2027 Harvester
12.3" Instrument Cluster
16.2" Touchscreen
Mobile App
Branded Video Material
Branded Show Displays
Branded Show Presentations
— PROJECT NAME
"Frontier Seeker"
— ROLE
Team Leadership
Creative Direction
Design Critique
Project Management
Cross-Functional Collaboration
CEO + C-Suite Presentations
Vision Development
Brand Development
User Experience
2D, 3D, Motion + Sound
— DATE
May – July 2024
Reigniting the Spark of A Brand Rooted In American Heritage
Articulated Brand Story
We established the philosophy, the torch for Scout to carry forward
Molded Vision for Identity
The ultimate outdoor tool, pixels chosen with purpose.
Fusion of elements inspired by vehicle characteristics.
DNA rooted in heritage, sparked by embers of the past.
Created Visual DNA for UX
A theme that perfectly balances brand and vision. Designed a unique visual experience for the Terra and Harvester Scout Motors vehicles
Crafted Dozens of Hero Screens for production intent UX
A modern interpretation for a modern day Scout.
ROOTED IN HERITAGE
The original Scout, produced from 1961 to 1980, was a pioneer in the utility vehicle segment, combining off-road capability with family-friendly features. The company aims to build on the legacy of the original Scout, which was known for its versatility as both a utility vehicle and family transport, by creating vehicles that are both rooted in tradition and ready for the future.
Revitalizing the story rooted in heritage, modernized by technology
EXPRESSIVE FORM, MARKS OF NATURE
Human activity etches profound imprints upon the natural world, visible from high above as a mosaic of farm fields and winding roads. These marks are not mere alterations but memories inscribed upon the earth’s face each field a testament to generations of toil and hope, each road a narrative of connection and exploration.
From the sky, these human signatures reveal a balance of survival and reverence, of reshaping the land while honoring its bounties. They remind us that our actions are lasting, that we have the power to sculpt beauty and sustainability into the landscape.
The spirit of the scout inspire us to tread thoughtfully and ensure that our marks on the earth enhance its splendor and sustain its spirit for future generations to marvel at and cherish.
The Connection Machine
A thoughtfully designed digital ecosystem that will enhance shared experiences and reduce decision fatigue for drivers.
In a category focused on dominating the world, the Scout will instead bring it together.
Our Product Metaphor
Explorer : A versatile multitool : Courageous, provides utility
Rugged Everyday Hero : A helpful companion : Neighborly, a guide
Helpful Rebel : A bold icon : Unapologetic, create joy, ready to help
How?
Horizontal integration for spatial continuity
The perfect blend of tactile and contextual UI
Harmonizing depth with clarity
embers
Molding the Visual Identity based on a simple metaphor
In the UI we have active areas, areas that showcase things like current speed, selected item, status etc.
Visually these active areas can be treated like embers from a campfire. They create warmth and call attention to themselves.
When used properly, they can show the driver things elevated at a glance. These embers can heat up or cool down, living and breathing like a fire depending on the moment. Like when pressing hard on the accelerator, it can intensify, when you adjust the volume, show the status of an active song or showcase hierarchy status.
Theme Direction 1
Theme Direction 2
Mainstream Direction
Tactical yet friendly, simple yet elegant
The core metaphors are leading the way for the design.
Metaphorical details as well as vehicle DNA details are embedded within the core of the visual design DNA.
The design is further brought to life through motion and micro animation.
The alternate instrument cluster layout clearly inspired by Scouts rich and physical heritage.
Instrument Cluster volume pop up
Instrument Cluster phone pop up
The touch screen elements are layered with the map always present and located on the bottom most layer of the UI.
Physical HVAC Switches interacting with the screen
Physical HVAC Switches interacting with the screen
Instrument Cluster phone pop up
Final UX deliverables
The initial theme handed off software ready for Scout’s first executions and testing to commence.
