— PROJECT NAME

"Coast to Coast"

— ROLE

Team Leadership

Creative Direction

Design Critique

Project Management

Cross-Functional Collaboration

CEO + C-Suite Presentations

Vision Development

User Experience

2D, 3D, Motion

HMI Prototyping

Software Delivery

Software Liaison

— DATE

2019-2022

For 5 global brands and a vehicle portfolio of 40+ models utilizing nearly 30 displays; brand differentiation was not only part of the ask it was paramount in GMs digital approach and user experience. Cadillac is GM’s pinnacle luxury brand with a performance persona that needs to properly be balanced with its upscale persona. Uniquely American with a global presence now thanks to China expansion. I led and developed the tone for the showcars that led into production for this system.

I collaborated with engineering and design on the size and proportion of these displays. After leading the vision for the branded differentiation I led the design direction for these display themes as well as reviews and critiques for the UX team working on these displays. I was then responsible for taking this work to cross discipline teams and partners to present, review, showcase and often times sell and get approval for our studio direction and vision for the brand and vehicles.

I ensured the graphics were properly implemented into the design system. I led, reviewed and critiqued the typography and iconography development. I ensured ISO standards were met, safety and regulatory best practices as well as GM best practices. I also reviewed and critiqued the 3D development of assets in the interface particularly vehicle imagery and realtime assets. I also worked with software on almost a daily basis ensuring gaps were closed, issues were resolved and that our teams were working as closely as possible.