GM Remote Application
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— PROJECT NAME
"Remote App"
— ROLE
Team Leadership
Creative Direction
Design Critique
User Experience
Visual Design
Project Management
CEO + C-Suite Presentations
Cross-Functional Collaboration
— DATE
2019-2020
The new creative direction from the vision guides for the in-vehicle programs from the user experience team was picking up momentum. At the same time a new talented customer experience team was also undergoing transformation and changing how they do things for the better. The two teams started to build their relationship to improve the overall customer experience from both the in-vehicle and app and web perspectives.
The new mobile application redesign was a collaborative effort of the creative direction in-vehicle team paired with the customer experience team.
At the time the existing remote command application was due for a refresh.
Early 2019 vision ideations for functionality and layout enhancements to existing application
The Cadillac omnichannel vision kicked off a collaborative effort with the Customer Experience team to assist their vision in the mobile app redesign initiative early on.
Customer Experience Team wireframes informing 2x thematic approaches to the new myBrand approach.
The final live mobile app designs
