— PROJECT NAME

"Jake"

— ROLE

Team Leadership

Creative Direction

Design Critique

Project Management

Cross-Functional Collaboration

CEO + C-Suite Presentations

Vision Development

User Experience

2D, 3D, Motion

HMI Prototyping

Software Delivery

Software Liaison

— DATE

2016 – 2023

The first ever mid-engine Corvette, an opportunity to redefine what American performance means to the world. The pinnacle of the affordable American sports car; ranging all the way up to the fastest 2 door American performance coupe smashing the European competitors in both data and price. The same way the engineering and development and packaging completely reinvented the vehicle from the inside out, we sought out to reinvent the digital experience for the customer. Getting the chance to impact not 1 but 2 generations of Corvette infotainment back to back to build on what you started is something truly special.

For 5 global brands and a vehicle portfolio of 40+ models utilizing nearly 30 displays; brand differentiation was not only part of the ask it was paramount in GMs digital approach and user experience. Ensuring that your tip of the spear in performance and capability is representative emotionally, functionally and experientially conveyed with the digital handshake and window to its soul was instrumental to the task for our UX team.

I collaborated with engineering and design on the size and proportion of these displays. After leading the vision for the branded differentiation I led the design direction for these display themes as well as reviews and critiques for the UX team working on these displays. I was then responsible for taking this work to cross discipline teams and partners to present, review, showcase and often times sell and get approval for our studio direction and vision for the brand and vehicles.

I ensured the graphics were properly implemented into the design system. I led, reviewed and critiqued the typography and iconography development. I ensured ISO standards were met, safety and regulatory best practices as well as GM best practices. I also reviewed and critiqued the 3D development of assets in the interface particularly vehicle imagery and realtime assets. I also worked with software on almost a daily basis ensuring gaps were closed, issues were resolved and that our teams were working as closely as possible.