Empowering Design with Centralized Knowledge
and Real-Time Insights
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Industry Standards / Regulatory Compliance / Customer Insights / Design System
Best Practices / Brand Standards / Localization / ISO Rules / NHTSA Guidelines / Export Rules
The vehicle used to be mechanical.
Then it became electrical.
Now, it’s software-defined.
Screens compliment switches and sensors outnumber spark plugs. Today’s car is a rolling, cloud-connected operating system and its interface is the primary way drivers experience the brand, safety, and value of the product. With this shift comes pressure from every angle.
But the teams tasked with making it all work, designers, engineers, and human factors specialists are being stretched thin. They face increasing complexity, shrinking timelines, and ever-rising expectations. The old ways of working like manual reviews, siloed expertise, and static checklists, just can’t keep up.
Something has to change.
The Complexity Trifecta
OVERLOAD
Today’s in-vehicle systems span multiple displays, multiple input types, and dozens of use cases; navigation, media, phone, climate, ADAS, personalization, connectivity. Every new feature adds complexity and increases the risk of distraction, error, or design drift. Designers must balance aesthetics, function, accessibility, and safety, all in a space measured in seconds and millimeters.
REGULATION
At the same time, the regulatory burden is intensifying. Standards govern everything from button placement (ISO 7000, SAE) to driver distraction metrics. Newer concerns like accessibility (ADA), data privacy (GDPR, CCPA), and cybersecurity (ISO/SAE 21434) add layers of scrutiny. U.S. regulations such as FMVSS further complicate compliance, particularly for systems involving controls and displays. For OEMs selling globally, staying ahead of these evolving requirements across markets is a never-ending challenge.
VALIDATION
Despite the rise of advanced tools, most UX and compliance validation remains stuck in the past, manual, inconsistent, and reactive. Software and Design teams rely on static checklists, spreadsheets, and late-stage reviews to catch violations that should’ve been flagged during design. This introduces cost, risk, and missed opportunities for innovation.
The Millimeter That Cost Millions
How a Small Compliance Error Sparked a Mission to Transform HMI Design
A 0.2 mm error in a digital dashboard symbol shut down production at our busiest plant, at a cost of + $1.5M per day in delays, software updates, validation, and trust.
This costly mistake revealed how outdated, manual processes are not equipped to handle the complexity of today's software-defined vehicles.
$50B+ Opportunity
Stacking industries beyond the automotive beachhead
Regulated industries depend on complex Human-Machine Interfaces (HMIs), but ensuring compliance is slow, manual, and costly, leading to inefficiencies, delays, and potential risk.
Introducing interfaceIQ
Born from the culmination of years of front-line experience, Interface IQ™ is being built to reshape how teams approach HMI design, compliance, and customer experience in the era of software-defined vehicles.
Currently in development, Interface IQ is an AI-powered service that seamlessly integrates into existing design workflows, with real-time intelligence layers that draw from both internal and external data sources. While currently a service, Interface IQ is evolving toward a next-generation platform designed to transform UX design through Agentic AI.
It will analyze regulatory standards, brand guidelines, and system configurations to identify gaps, flag risks, and surface actionable insights connected to the tools teams already use.
Overall Structural Flow Diagram
Overall Model Inputs Flow Diagram
Built for the future of HMI
Seamlessly integrated into workflows, Interface IQ empowers teams to create smarter, safer, and more efficient solutions with confidence.
We're not just building a product. We're building the foundation for a smarter, more connected approach to interface design.
interfaceIQ Demonstration
